'Turning Left' Typeface design project for Brand Identity

 
 

Left turn around intersection was organically limited by the traffic system.
Any right turn gives free access, while, left turn puts the restriction on vehicles, at the only moment when inspectors allow. Accordingly, left turn is the symbol of ¡®individual repression¡¯, which requires every behavior and choice is manipulated by the management & supervision system. The typeface design to describe the individual motivation and desire free from such repression and restriction was introduced in 2006.